{"product_id":"9780470749500","title":"Why Women Mean Business Understanding the Emergence of Our Next Economic Revolution","description":"\u003ch1\u003eWhy Women Mean Business\u003c\/h1\u003e\u003ch2\u003eUnderstanding the Emergence of Our Next Economic Revolution\u003c\/h2\u003e\u003ch3\u003eAvivah Wittenberg-Cox | Alison Maitland\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Management\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eWOMEN MEAN BUSINESS\u003c\/b\u003e \u003cp\u003e\u003ci\u003e“...gives example after example of the price that we all pay for a situation in which ‘women may hold the keys but men still control the locks’.” \u003c\/i\u003e\u003cbr\u003e\u003cb\u003eThe Times \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e“What’s especially valuable is the authors’ analysis of where companies go wrong in managing women...that’s how it will help women in the workplace.” \u003c\/i\u003e\u003cbr\u003e\u003cb\u003eHarvard Business Review \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e“Lays out the importance of retaining women in senior leadership positions.”\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eHarpers Bazaar\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e“Wittenberg-Cox and Maitland have opened new ground.”\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eManagement Today \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWOMEN MEAN BUSINESS\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThey make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises. \u003c\/p\u003e\n\u003cp\u003e So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today’s female consumer? Why is there a persistent pay gap between men and women around the world? \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eWhy Women Mean Business\u003c\/i\u003e takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters – as much when the economy’s bust as when it’s booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eAvivah Wittenberg-Cox\u003c\/b\u003e is CEO of the leading Gender Consultancy, 20-First.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAlison Maitland\u003c\/b\u003e is a journalist and commentator. She was previously Management Writer at the Financial Times.\u003c\/p\u003e \u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e26 October 2009\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eJossey-Bass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470749500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e392\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e14.56\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384451264652,"sku":"9780470749500","price":19.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470749500.jpg?v=1780169580","url":"https:\/\/lateknightbooks.com\/products\/9780470749500","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}