{"product_id":"9780470779309","title":"Competitive Strategy For Dummies","description":"\u003ch1\u003eCompetitive Strategy For Dummies\u003c\/h1\u003e\u003ch3\u003eRichard Pettinger\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Strategic Planning\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eFundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.  \u003cp\u003eThis book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.\u003c\/p\u003e \u003cp\u003eChapters include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhat Competitive Strategy actually is\u003c\/li\u003e \u003cli\u003eThe foundations of strategy and the five forces of competition\u003c\/li\u003e \u003cli\u003eAssessing the competition and strategic management in action\u003c\/li\u003e \u003cli\u003eDeveloping a competitive strategy\u003c\/li\u003e \u003cli\u003eLooking to the future and mergers and acquisitions\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eRichard Pettinger\u003c\/b\u003e is a lecturer in Business Management at University College London where he teaches undergraduate, postgraduate, MBA and international courses. Richard is the adapting author of \u003ci\u003eManaging For Dummies\u003c\/i\u003e and \u003ci\u003eWeekend MBA For Dummies\u003c\/i\u003e.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e17 May 2010\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eFor Dummies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470779309\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e392\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e25.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380402483340,"sku":"9780470779309","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470779309.jpg?v=1780115383","url":"https:\/\/lateknightbooks.com\/products\/9780470779309","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}