{"product_id":"9780471403616","title":"Cultivating Diversity in Fundraising","description":"\u003ch3\u003eThe AFP\/Wiley Fund Development Series\u003c\/h3\u003e\u003ch1\u003eCultivating Diversity in Fundraising\u003c\/h1\u003e\u003ch3\u003eJanice Gow Pettey\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Nonprofit Organizations \u0026amp; Charities \/ Fundraising \u0026amp; Grants\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eAn important roadmap for fundraising in today's multiculturalcommunities\u003cbr\u003e \u003cbr\u003e Raising money in today's diverse communities is a growing challengefor fundraisers and philanthropists, requiring thoughtfulstrategies, successful collaborations, and a respectfulunderstanding of people's differences.\u003cbr\u003e \u003cbr\u003e In this groundbreaking new book, the author examines today's fourmajor ethnic groups-African American, Asian American,Hispanic\/Latino, and Native American-in terms of their diversehistories, traditions, and motivations, and then applies thisinformation to the proven components of successful fundraising. Theresult is a timely and important look at how fundraisers can use anunderstanding of ethnic differences to create a vibrant andbalanced nonprofit center through both individual and collectiveefforts.\u003cbr\u003e \u003cbr\u003e In clear, easy-to-understand language, Cultivating Diversity inFundraising answers the following critical questions:\u003cbr\u003e * Who are diverse donors?\u003cbr\u003e * What are their charitable traditions and interests?\u003cbr\u003e * What fundraising methods will be successful in diversecommunities?\u003cbr\u003e * What can fundraisers do to include more diversity in fundraisingefforts?\u003cbr\u003e \u003cbr\u003e Designed as a guide to fundraising as well as a strategic updatefor existing fundraisers, this book should be required reading foranyone working in today's nonprofit sector.\u003c\/div\u003e\u003cdiv\u003e JANICE GOW PETTEY is Executive Director of the Sacramento Regional Foundation. She has been a fundraiser for over twenty-two years, working for the American Red Cross, YMCA of San Francisco, and the United Way of the Bay Area. In addition to being a nationally known speaker and trainer on the subject of diversity and philanthropy, Ms. Pettey is an adjunct professor at the University of San Francisco, where she teaches fundraising and philanthropy courses in the College of Professional Studies. She is a member of the AFP Ethics Committee, and has served on the national AFP board and the Foundation board, in addition to having chaired the Diversity Committee.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e22 November 2001\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780471403616\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e312\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e22.16\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44310573547660,"sku":"9780471403616","price":48.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780471403616.jpg?v=1780165072","url":"https:\/\/lateknightbooks.com\/products\/9780471403616","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}