{"product_id":"9780471418290","title":"Design for Communication Conceptual Graphic Design Basics","description":"\u003ch1\u003eDesign for Communication\u003c\/h1\u003e\u003ch2\u003eConceptual Graphic Design Basics\u003c\/h2\u003e\u003ch3\u003eElizabeth Resnick\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eDesign \/ Graphic Arts \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eComplete coverage of basic design principles illustrated by student examples\u003cbr\u003e \u003cbr\u003e Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.\u003cbr\u003e \u003cbr\u003e This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.\u003cbr\u003e \u003cbr\u003e Assignments are organized from basic to advanced within six sections:\u003cbr\u003e * The elements and principles of design\u003cbr\u003e * Typography as image\u003cbr\u003e * Creative word play\u003cbr\u003e * Word and image\u003cbr\u003e * Grid and visual hierarchy\u003cbr\u003e * Visual advocacy\u003cbr\u003e \u003cbr\u003e Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.\u003c\/div\u003e\u003cdiv\u003e Elizabeth Resnick is Chair of Communication Design at the Massachusetts College of Art in Boston. She also operates a design studio specializing in publication design and corporate communications. \u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e10 June 2003\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780471418290\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e264\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e20.16\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44311073587340,"sku":"9780471418290","price":67.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780471418290_876e538e-596d-4254-a574-bcc8b28b3ce0.jpg?v=1780207664","url":"https:\/\/lateknightbooks.com\/products\/9780471418290","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}