{"product_id":"9780471444077","title":"American Still Life The Jim Beam Story and the Making of the World's #1 Bourbon","description":"\u003ch1\u003eAmerican Still Life\u003c\/h1\u003e\u003ch2\u003eThe Jim Beam Story and the Making of the World's #1 Bourbon\u003c\/h2\u003e\u003ch3\u003eF. Paul Pacult\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Corporate \u0026amp; Business History\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\"American Still Life\" erzählt die Geschichte eines Familienunternehmens mit einer 200-jährigen Tradition: Jim Beam. Dieses Unternehmen hat es verstanden, den Herausforderungen der Zeit zu begegnen und sich ständig neu anzupassen - sei es an öffentliche Regulierung, an die geschmacklichen Vorlieben seiner Kunden oder an die harte internationale Konkurrenz. Ausführlich erörtert werden auch Fragen zu Marketing und Markenbildung, Innovation, globaler Präsenz und Wettbewerb, öffentlicher Regulierung, Werbung und Akquisition. Jim Beam ist mit sagenhaften 5,1 Millionen Kisten weltweit der meist verkaufte Bourbon.\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003eCited in April 2002 in the \u003ci\u003eShuttle Sheet\u003c\/i\u003e as “the world’s greatest wine and spirits (and everything else with an alcoholic content) critic,” \u003cb\u003eF. PAUL PACULT\u003c\/b\u003e is recognized the world over as the most accomplished and respected authority on beverage alcohol today. Pacult’s writing credits include the \u003ci\u003eNew York Times Magazine, Sky, Wine Enthusiast, Playboy, Whisky Magazine, Decanter, Wine \u0026amp; Spirits magazine, Men’s Journal, Food \u0026amp; Wine, Bon Appétit,  Con-noisseur, Cheers, and Spirits \u0026amp; Cocktails Magazine.\u003c\/i\u003e In 2001, Pacult was the recipient of the Award of Excellence from the Academy of Wine Communication. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e15 August 2003\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780471444077\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e280\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e19.14\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315523252364,"sku":"9780471444077","price":33.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780471444077.jpg?v=1780114615","url":"https:\/\/lateknightbooks.com\/products\/9780471444077","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}