{"product_id":"9780471479413","title":"The PDMA ToolBook 2 for New Product Development","description":"\u003ch3\u003eProduct Development and Management ToolBooks\u003c\/h3\u003e\u003ch1\u003eThe PDMA ToolBook 2 for New Product Development\u003c\/h1\u003e\u003ch3\u003ePaul Belliveau | Abbie Griffin | Stephen Somermeyer\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eTechnology \u0026amp; Engineering \/ Industrial Engineering\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eThis book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT\u0026amp;T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.\u003c\/div\u003e\u003cdiv\u003e  PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey.\u003cbr\u003e ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign. \u003cbr\u003e STEPHEN M. SOMERMEYER is a Relationship Manager at YourEncore in Indianapolis, Indiana.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e05 October 2004\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780471479413\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e576\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e33.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378537525388,"sku":"9780471479413","price":108.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780471479413.jpg?v=1780240533","url":"https:\/\/lateknightbooks.com\/products\/9780471479413","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}