{"product_id":"9780471486640","title":"Project Marketing Beyond Competitive Bidding","description":"\u003ch1\u003eProject Marketing\u003c\/h1\u003e\u003ch2\u003eBeyond Competitive Bidding\u003c\/h2\u003e\u003ch3\u003eBernard Cova | Pervez Ghauri | Robert Salle\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ Research\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\"Project Marketing\" ist das erste englischsprachige Lehrbuch, das sich speziell mit dem Thema Projektmarketing auseinandersetzt.\u003cbr\u003e \u003cbr\u003e Es enthält zahlreiche kurze Fallstudien zu einer Vielzahl von Branchen, einschließlich Transport, Luftfahrt und Energie.\u003cbr\u003e \u003cbr\u003e Der Band beschreibt die notwendigen Strategien und Methoden für konstruktives Projektmarketing.\u003cbr\u003e \u003cbr\u003e Eine umfassende Einführung in einen jungen Teilbereich des Projektmanagement.\u003c\/div\u003e\u003cdiv\u003e BERNARD COVA is Professor of Marketing and Director of the Project Marketing Research Institute at ESCP-EAP, Paris.\u003cbr\u003e \u003cbr\u003e PERVEZ GHAURI is Professor of International Business at the Manchester School of Management, UMIST.\u003cbr\u003e \u003cbr\u003e ROBERT SALLE is Professor of Marketing and Research Director at EM Lyon.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e03 May 2002\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780471486640\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e15.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44310415769740,"sku":"9780471486640","price":75.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780471486640.jpg?v=1780176972","url":"https:\/\/lateknightbooks.com\/products\/9780471486640","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}