{"product_id":"9780471491910","title":"From Business Strategy to IT Action Right Decisions for a Better Bottom Line","description":"\u003ch1\u003eFrom Business Strategy to IT Action\u003c\/h1\u003e\u003ch2\u003eRight Decisions for a Better Bottom Line\u003c\/h2\u003e\u003ch3\u003eRobert J. Benson | Tom Bugnitz\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Decision-Making \u0026amp; Problem Solving\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eFrom Business Strategy to IT Action gives companies of all sizes the tools to effectively link IT to business strategy and produce effective, actionable strategies for bottom-line results. The authors present CEOs, CFOs, CIOs, and IT managers with a powerful and accessible resource packed with such useful material as:\u003cbr\u003e * The Strategy-to-Bottom-Line Value Chain, which integrates the management practices relating to planning, prioritization, alignment, and assessing a company's entire IT budget\u003cbr\u003e * Methods for using IT Impact Management to establish IT culture and performance models for the business\/IT connection\u003cbr\u003e * The IT Improvement Zone, which quickly identifies where a company can focus its energies for maximum results\u003cbr\u003e * And much more\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eRobert J. Benson\u003c\/b\u003e is a principal with The Beta Group, a consulting firm with clients in the United States and throughout the world. He is affiliate professor of computer science at Washington University and part-time professor of information management at Tilburg University in the Netherlands. He is coauthor of Information Economics: Linking Information Technology and Business Performance and Information Strategy and Economics.  \u003cp\u003e\u003cb\u003eThomas L. Bugnitz\u003c\/b\u003e is President of The Beta Group. He is a frequent speaker on technology management and an adjunct professor at Washington University.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWilliam B. Walton\u003c\/b\u003e is a principal with The Beta Group. Prior to joining The Beta Group, he spent seventeen years with Gartner Group, where he developed IT measurement services and associated analytical methods.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e23 February 2004\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780471491910\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e352\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e21.44\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44310599205004,"sku":"9780471491910","price":73.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780471491910_d375ff4a-c835-423c-a496-74ffb12cd6c5.jpg?v=1780105050","url":"https:\/\/lateknightbooks.com\/products\/9780471491910","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}