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Managing Innovation and Entrepreneurship in Technology-Based Firms

Managing Innovation and Entrepreneurship in Technology-Based Firms

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Wiley Series in Engineering and Technology Management

Managing Innovation and Entrepreneurship in Technology-Based Firms

Michael J. C. Martin

Technology & Engineering / Automation

Describes principles and methodologies necessary to build efficient and highly productive work systems in high tech organizations that must develop and deploy new products in a timely fashion with competitive advantage. Presents techniques applicable to small high tech consumer products or large complex systems requiring cost control, waste minimization and rapid product development. Stresses methodologies to be used for strategic advantage. Suggests diverse strategic plans and their pros and cons, depending on the product and markets.

Michael J. C. Martin is the author of Managing Innovation and Entrepreneurship in Technology-Based Firms, published by Wiley.


Publication Date: 28 September 1994
Publisher: Wiley
Imprint: Wiley-Interscience
ISBN-13: 9780471572190
Format: Hardback
Page Count: 416
Weight (oz): 24.8

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