{"product_id":"9780471703594","title":"Consumer-Centric Category Management How to Increase Profits by Managing Categories Based on Consumer Needs","description":"\u003ch1\u003eConsumer-Centric Category Management\u003c\/h1\u003e\u003ch2\u003eHow to Increase Profits by Managing Categories Based on Consumer Needs\u003c\/h2\u003e\u003ch3\u003eACNielsen | John Karolefski | Al Heller\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Decision-Making \u0026amp; Problem Solving\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eIn some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center.  \u003cp\u003eNew ideas are emerging – from \"trip management\" to \"aisle management\" to \"customer management.\" Whether a new descriptor emerges to replace \"category management\" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving.\u003c\/p\u003e \u003cp\u003eThis book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives \u003ci\u003ethink\u003c\/i\u003e and \u003ci\u003emake decisions\u003c\/i\u003e about their businesses, no matter what information and information technology they have access to.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eACNielsen\u003c\/b\u003e, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 coun-tries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior.  \u003cp\u003e\u003cb\u003eJOHN KAROLESKI\u003c\/b\u003e is Editor of an e-magazine called CPGmatters.com. It covers in-store marketing and category management. He is the coauthor of two books, \u003ci\u003eTarget 2000: The Rising Tide of TechnoMarketing\u003c\/i\u003e and \u003ci\u003eAll About Sampling\u003c\/i\u003e. He was formerly senior editor of Supermarket News and editor in chief of Brand Marketing.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAL HELLER\u003c\/b\u003e, President of Dis-tinct Communications, LLC, is the author of numerous consumer packaged goods industry studies and three books. He was formerly editor in chief of \u003ci\u003eNonfoods Merchandising and Supermarket HQ Quarterly\u003c\/i\u003e, and executive editor of \u003ci\u003eDrug Store News\u003c\/i\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e09 June 2014\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780471703594\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e368\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e19.94\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44314211909772,"sku":"9780471703594","price":56.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780471703594.jpg?v=1780183140","url":"https:\/\/lateknightbooks.com\/products\/9780471703594","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}