{"product_id":"9780631211266","title":"Marketing The Enyclopedic Dictionary","description":"\u003ch1\u003eMarketing\u003c\/h1\u003e\u003ch2\u003eThe Enyclopedic Dictionary\u003c\/h2\u003e\u003ch3\u003eDavid Mercer\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Sales \u0026amp; Selling \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003ci\u003eMarketing\u003c\/i\u003e is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.\u003c\/p\u003e \u003cp\u003eKey book features:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers the reader a highly practical reference guide.\u003c\/li\u003e \u003cli\u003eGives an authoritative and comprehensive overview of the whole field of marketing.\u003c\/li\u003e \u003cli\u003eProvides extensive cross-referencing enabling easy reference from one entry to another.\u003c\/li\u003e \u003cli\u003eDeveloped over the past half decade with contributions from marketing experts and organizations.\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eDavid Mercer\u003c\/b\u003e is Senior Lecturer in marketing with The Open University Business School, Europe's largest business school where he chairs the team responsible for the marketing element of the MBA programme. He is author of the successful textbook \u003ci\u003eMarketing, Second Edition\u003c\/i\u003e and co-author of \u003ci\u003eMarketing Management,\u003c\/i\u003e both published by Blackwell.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e22 March 1999\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780631211266\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e432\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e26.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379878654092,"sku":"9780631211266","price":67.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780631211266_7e0ea4b9-22ad-4344-ae19-33fe17be1e74.jpg?v=1780160582","url":"https:\/\/lateknightbooks.com\/products\/9780631211266","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}