Designed to ensure that students develop the cross-cultural skills needed by the modern manager, this book uses real-life cases and projects to investigate how culture influences behavior in the workplace.

Richard Mead is Director of Asian Business Studies at the School of Oriental and African Studies, University of London. He has over 25 years' experience of teaching, researching and consulting in communications and management, including periods in the USA, Malaysia, Thailand, Libya, Saudi Arabia, Iran, Brazil and Sierra Leone.