Pairing significant research with primary documents, Moviegoing in America charts the evolution of film exhibition and reception as a function of changing patterns of American community, identity, consumption, and the fabric of everyday life.

"Moviegoing in America is an important, groundbreaking book." -- The Moving Image

"Waller assembles an impressive collection that should become a key resource in the teaching of film exhibition history." -- Screen

Gregory A. Waller is Professor and Chair of the Department of English, University of Kentucky. He is author of Main Street Amusements: Movies and Commercial Entertainment in a Southern City, 1896-1930 (1995), which was awarded the Theater Library Association Award and the Katherine Singer Kovacs Award of the Society for Cinema Studies for outstanding scholarship in film and media studies. The author's other publications include American Horrors: Essays on the Modern American Horror Film (1987) and The Living and the Undead: From Stoker's 'Dracula' to Romero's 'Dawn of the Dead' (1986).