{"product_id":"9780730322252","title":"Social Media Rules of Engagement Why Your Online Narrative is the Best Weapon During a Crisis","description":"\u003ch1\u003eSocial Media Rules of Engagement\u003c\/h1\u003e\u003ch2\u003eWhy Your Online Narrative is the Best Weapon During a Crisis\u003c\/h2\u003e\u003ch3\u003eNicole Matejic\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eAvoid becoming a #PRFail with a solid social media strategy\u003c\/b\u003e \u003cp\u003e\u003ci\u003eSocial Media Rules of Engagement\u003c\/i\u003e guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies.\u003c\/p\u003e \u003cp\u003eSocial media has established itself as a critical part of any external communications strategy—but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDevelop a risk management strategy that protects your social media interactions around the clock\u003c\/li\u003e \u003cli\u003eAvoid common mistakes by reading case studies of business faux pas—and learning exactly what not to do in a crisis\u003c\/li\u003e \u003cli\u003eCultivate influence both in the boardroom and on the information battlefield by defining your story and knowing your audience segments\u003c\/li\u003e \u003cli\u003eLeverage digital interactivity features to enrich the content in the book\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eSocial Media Rules of Engagement\u003c\/i\u003e is an integral resource to guide your social strategy toward success.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eNICOLE MATEJIC\u003c\/b\u003e is an internationally recognised military information operations adviser and social media crisis communicator. She is the co-founder and CEO of global military think tank Info Ops HQ, a regular lecturer and trainer to NATO, and the CEO of Social Media Monster aka The #SocialFirefighter®, offering crisis communications services and training to both the public and private sectors.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e05 October 2015\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780730322252\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e232\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e11.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378577174668,"sku":"9780730322252","price":21.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780730322252_724e829d-579b-435a-954d-8a74bb000f64.jpg?v=1780161469","url":"https:\/\/lateknightbooks.com\/products\/9780730322252","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}