{"product_id":"9780730332855","title":"Seamless A Hero's Journey of Digital Disruption, Adaptation and Human Transformation","description":"\u003ch1\u003eSeamless\u003c\/h1\u003e\u003ch2\u003eA Hero's Journey of Digital Disruption, Adaptation and Human Transformation\u003c\/h2\u003e\u003ch3\u003eAnders Sorman-Nilsson\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Development \/ Business Development\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eAchieve brand success with smarter change management and seamless transformation\u003c\/b\u003e \u003cp\u003e\u003ci\u003eSeamless\u003c\/i\u003e is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogance and grating seams they experience on their customer journeys caused by brands undergoing awkward and haphazard change. This book shows you how to remove the external and internal seams for a smooth transition between marketing channels, to provide a transformative customer journey. Anders Sörman-Nilsson, futurist and author of \u003ci\u003eDigilogue (Wiley 2013)\u003c\/i\u003e, reveals the key factors to designing a cohesive and agile brand that is fit for the future. This book looks at on-the-ground implementation of \u003ci\u003eDigilogue\u003c\/i\u003e ideas, giving you a first-hand account of how emerging technology has evolved and disrupted the business landscape since 2013. You'll learn the trials and tribulations of omnichannel marketing, change leadership, start up thinking versus a heritage (and family) business legacy and why there has never been a better time to implement seamless technologies in your business. \u003c\/p\u003e\n\u003cp\u003eThe future doesn't unfold neatly — in fact, it's often a disruptive slap in the face. \u003ci\u003eSeamless\u003c\/i\u003e is the key to a successful business future, and this book shows you how to make seamlessness work for your company, starting today. \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eDesign away the friction with transformative customer experiences\u003c\/li\u003e \u003cli\u003eWeave disparate channels and parts of a brand together into a seamless whole\u003c\/li\u003e \u003cli\u003eTake an integrative, rather than additive, approach to communications\u003c\/li\u003e \u003cli\u003eAchieve the highest level of customer intimacy, the key to customer loyalty\u003c\/li\u003e \u003cli\u003eDrive seamless change inside your organisation by designing journeys of constant adaptation\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eCommunication channels continue to proliferate, and simply adding every new flash in the pan is a sure path to ruin. You need to bring together every part of your brand into a cohesive whole, one with deliberate, strategic structure and wholeheartedly gather all your stakeholders around it. \u003ci\u003eSeamless\u003c\/i\u003e shows you how to remove the scar tissue, reveal your brand's fresh edge and meet the future curious, agile and open-minded.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eAnders Sörman-Nilsson (LLB\/ EMBA)\u003c\/b\u003e is the founder of Thinque— a strategy think tank that helps executives and leaders convert disruptive questions into proactive, future strategies—and the author of \u003ci\u003eDigilogue\u003c\/i\u003e.  \u003c\/p\u003e\n\u003cp\u003eAs an Australian-Swedish futurist and innovation strategist he has helped executives and leaders on 4 continents map, prepare for, and strategise for foreseeable and unpredictable futures. Since founding Thinque in 2005, he has worked with and spoken to clients like Apple, Cisco, Mercedes Benz, Hilton, SAP, Gartner and Macquarie Bank.  \u003c\/p\u003e\n\u003cp\u003eTo connect with Anders visit www.thinquetank.com or www.anderssorman-nilsson.com \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e21 February 2017\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780730332855\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e11.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384811253900,"sku":"9780730332855","price":19.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780730332855_fd3aa045-c4e4-4c1b-8000-5d5b807ab214.jpg?v=1780191655","url":"https:\/\/lateknightbooks.com\/products\/9780730332855","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}