{"product_id":"9780730345404","title":"Blind Spots: How to Uncover and Attract the Fastest Emerging Economy","description":"\u003ch1\u003eBlind Spots: How to Uncover and Attract the Fastest Emerging Economy\u003c\/h1\u003e \u003ch2\u003eBrideson, R. J.\u003c\/h2\u003e \u003cp\u003e\u003cb\u003eAre you ready for the next global economic disruption?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eBlind Spots\u003c\/i\u003e outlines the way forward for companies who want to get early-mover advantage on this new $28 trillion economy. This powerful market has remained untapped, ignored and underserved despite the fact it is more economically powerful than India and China together – \u003ci\u003etwice over\u003c\/i\u003e and continues to rise. \u003c\/p\u003e\u003cp\u003eWomen: they drive the majority of our purchases, they're outpacing men in graduate education and they routinely make or break brands by voting with their swelling wallets. \u003c\/p\u003e\u003cp\u003eThis book shows you exactly how to tap into the modern female market and reap its numerous financial benefits before your competitors do. Written by Australia's definitive marketing-to-women authority and gender intelligence expert Bec Brideson, this book provides a practical framework for future-focused businesses who are done debating gender, and ready for profit and action. \u003c\/p\u003e\u003cp\u003eWomen's impact on the bottom line is becoming undeniable but the grey areas around gender hold us back. Change is moving glacially thanks to tokenistic brand efforts and homogenous, risk-averse corporate reasoning. If you're ready to take the sort of bold, decisive action that cements market leaders and visionaries; this book is for you. \u003c\/p\u003e\u003cp\u003eBrideson will show you how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eSingle out a competitive advantage in a volatile, slow-growth market.\u003c\/li\u003e \u003cli\u003eBridge the gap between gender nuance and commercial gain.\u003c\/li\u003e \u003cli\u003eLeverage authentic insights into a long-term, loyal relationship.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn the search for advantage, CEOS look to technology for disruption yet they consistently neglect the market providing innovation and better profitability to the status quo. \u003ci\u003eBlind Spots\u003c\/i\u003e provides the framework and critical shift in perspective for making it in the new economy of women.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Wiley\u003c\/p\u003e \u003cp\u003ePublication Date: 2017-09-05\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003e ISBN-10: 9780730345404\u003c\/p\u003e \u003cp\u003eISBN-13: 9780730345404\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: 228.60cm x152.40cm\u003c\/p\u003e \u003cp\u003ePages: 304\u003c\/p\u003e ","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315750727820,"sku":"9780730345404","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780730345404_9b9b88ee-acc9-4f42-a43d-b9ab495c6ac4.jpg?v=1755300297","url":"https:\/\/lateknightbooks.com\/products\/9780730345404","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}