{"product_id":"9780730345770","title":"Social Media for Business: Foolproof Tips to Help You Promote Your Business or Your Brand","description":"\u003ch1\u003eSocial Media for Business: Foolproof Tips to Help You Promote Your Business or Your Brand\u003c\/h1\u003e \u003ch2\u003eColes, Linda\u003c\/h2\u003e \u003cp\u003e\u003cb\u003eThe quick-and-easy guide to effective social media marketing\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eSocial Media for Business\u003c\/i\u003e is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy — as well as when to decide to transition toward or away from any specific platform. \u003c\/p\u003e\u003cp\u003eSocial media can help you expand your networks, engage with your customers and help you grow your business, but not all platforms work for all businesses. The best results come from directed effort and stellar execution, and this book shows you how to make it happen from setup to sale. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eLearn where to focus your efforts for maximum gain\u003c\/li\u003e \u003cli\u003eDiscover the newest platforms, their demographics and their potential\u003c\/li\u003e \u003cli\u003eUnderstand key changes that can affect the way you use major platforms\u003c\/li\u003e \u003cli\u003eBuild an \u003ci\u003eeffective\u003c\/i\u003e social media presence that translates into business\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eNot every business needs a Facebook page, but every business \u003ci\u003edoes\u003c\/i\u003e need \u003ci\u003esome\u003c\/i\u003e sort of online presence — and social media can be a high-impact, cost-effective way to reach thousands of potential customers. From building a profile to creating and curating content, \u003ci\u003eSocial Media for Business\u003c\/i\u003e is packed with guidance every business owner needs.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Wiley\u003c\/p\u003e \u003cp\u003ePublication Date: 2017-10-30\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9780730345770\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: 213.40cm x137.20cm\u003c\/p\u003e \u003cp\u003ePages: 264\u003c\/p\u003e ","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315648098444,"sku":"9780730345770","price":18.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780730345770.jpg?v=1775666414","url":"https:\/\/lateknightbooks.com\/products\/9780730345770","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}