{"product_id":"9780730370574","title":"Stop Listening to the Customer Try Hearing Your Brand Instead","description":"\u003ch1\u003eStop Listening to the Customer\u003c\/h1\u003e\u003ch2\u003eTry Hearing Your Brand Instead\u003c\/h2\u003e\u003ch3\u003eAdam Ferrier | Jen Flemming\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eDon't let the customer get between you and building a strong valued brand\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIf you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. \u003ci\u003eStop Listening to the Customer\u003c\/i\u003e offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.\u003c\/p\u003e \u003cp\u003eThe customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable.\u003c\/p\u003e \u003cp\u003eMulti-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in \u003ci\u003eStop Listening to the Customer\u003c\/i\u003e. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAvoid the pitfalls of drowning in customer data\u003c\/li\u003e \u003cli\u003eEstablish a strong, brand-led business\u003c\/li\u003e \u003cli\u003eDevelop a unique brand by embracing and leveraging your weaknesses\u003c\/li\u003e \u003cli\u003eDefine your brand\u003c\/li\u003e \u003cli\u003eGet your customers to invest into you\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eStop Listening to the Customer\u003c\/i\u003e is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eAdam Ferrier\u003c\/b\u003e is a multi-award-winning advertising creative, founder of the agency Thinkerbell and confestival s p a c e, a leading Australian consumer psychologist and creative strategist, a regular guest on Sunrise, The Project, and Gruen, and a renowned keynote speaker. He didn't listen to the customer when he wrote this book. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e10 February 2020\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780730370574\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e9.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315714060428,"sku":"9780730370574","price":19.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780730370574_fcfbbeb1-fe5b-4736-b902-b074094560b5.jpg?v=1780100456","url":"https:\/\/lateknightbooks.com\/products\/9780730370574","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}