In this innovative, practical guide, Alvin H. Reiss shows howdozens of organizations have developed creative strategies fortackling the real-life fundraising, marketing, and managementchallenges that nonprofits face every day.

In an easy-to-follow format, Reiss introduces a real Challengefaced by a nonprofit, guides readers through the steps theorganization took in developing a Plan to meet the challenge, andthen presents the Result of the organization's plan. The bookoffers accessible, adaptable strategies for dealing with a broadspectrum of nonprofit concerns, such as increasing attAndance atspecial events, stepping up board involvement in fundraising, andhandling negative press. Throughout the book, Reiss poses thepractical questions readers need to answer in order to apply thecase study strategies to their own organizations' experience.

ALVIN H. REISS has played a pioneering role in the arts and other nonprofit areas as an educator, author, consultant, and program innovator. He is editor and publisher of Arts Management, director of the Professional Arts Management Institute, founder of and coordinator-lecturer at Marymount Manhattan College's Arts Management Certificate Program, and "On the Arts" columnist for Fund Raising Management magazine. Reiss is the author of six other books and hundreds of magazine articles on the arts and travel.