{"product_id":"9780787955373","title":"Untapped Options Building Links between Marketing and Human Resources to Achieve Organizational Goals in Health Care","description":"\u003ch3\u003eJ-B AHA Press\u003c\/h3\u003e\u003ch1\u003eUntapped Options\u003c\/h1\u003e\u003ch2\u003eBuilding Links between Marketing and Human Resources to Achieve Organizational Goals in Health Care\u003c\/h2\u003e\u003ch3\u003eBea Northcott | Janette Helm\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eMedical \/ Health Policy\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eAn AHA Press\/Jossey-Bass Resource\u003cbr\u003e \u003cbr\u003e Untapped Options is an invaluable resource for health care leaderswho want to help their organizations succeed. Bea Northcott andJanette Helm, experts in the field of health care management, havecreated a practical approach that explores how human resources andmarketing managers can combine forces and work together to createmission, vision, and values statements that will drive a commonstrategy to organizational excellence. Step-by-step, Northcott andHelm show how to implement this innovative approach that, once inplace, will contain costs, bolster employee satisfaction andproductivity, and increase customer satisfaction.\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cstrong\u003eBEA NORTHCOTT\u003c\/strong\u003e is president of Triple Impact, a consulting firm in Franklin, Indiana. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJANETTE HELM\u003c\/strong\u003e is an organizational consultant at St. Vincent Hospitals and Health Services in Indianapolis. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e11 April 2000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eJossey-Bass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780787955373\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379125481612,"sku":"9780787955373","price":71.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780787955373_aa1ada2c-5682-4ca9-bcdc-bc80aa39ce84.jpg?v=1784325308","url":"https:\/\/lateknightbooks.com\/products\/9780787955373","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}