This groundbreaking book will help nonprofit managers think in newand creative ways about how they define and meet the challengesthey face--and how to rise above standard practices to lift theirorganizations to greater performance levels. Using examples of bestpractices from innovative organizations in both the corporate andnonprofit worlds, Breakthrough Thinking for NonprofitOrganizations offers a mix of "how-to" advice and case studiesthat will guide readers on a new road to creativity. This book willfundamentally change the way nonprofit professionals think abouthow they do their work--and usher in a new era fornonprofits.

2003 Terry McAdam Book Award Winner http://www.allianceonline.org/publications/mcadam_past_winners_1.page

Bernard Ross is a director of The Management Centre, the United Kingdom's largest nonprofit management consultancy and training organization. He has worked in nonprofit management for twenty years and has tested his methods with organizations such as Greenpeace, Save the Children, the Red Cross, and others.

Clare Segal is a director of The Management Centre. She works extensively with organizations in Europe and the United States on marketing, coaching, and communication skills.