Many people are unaware of an alternative to traditional brainstorming know as ?brainwriting? ? the silent, written generation of ideas in a group. This activity is good for idea generation or creativity training and for teaching brainstorming techniques.

Objectives:

• To learn about brainstorming and brainwriting
• To compare the effectiveness of brainstorming and brainwriting

Group Size: Any size, with a minimum of 2 groups of 3 to 5 each

Time Required: 15 minutes

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ARTHUR VANGUNDY is professor of communication at the University of Oklahoma and president of VanGundy Associates, a creativity and innovation consulting firm. He is the author of eleven books including 101 Great Games & Activities (Pfeiffer, 1998) and has been interviewed for numerous publications including Business Week, Fortune Small Business, New York Times, Science Digest, Inc., Success, and US News and World Report, and has facilitated training sessions for such organizations as Hershey Foods, S.C. Johnson, Xerox, McNeil Consumer Products, Motorola, Wyeth-Ayerst Pharmaceuticals, and the Singapore government.