{"product_id":"9780787987527","title":"How to Talk to Customers Create a Great Impression Every Time with MAGIC","description":"\u003ch1\u003eHow to Talk to Customers\u003c\/h1\u003e\u003ch2\u003eCreate a Great Impression Every Time with MAGIC\u003c\/h2\u003e\u003ch3\u003eDiane Berenbaum | Tom Larkin\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Customer Relations\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eFilled with case studies and anecdotes, \u003ci\u003eHow to Talk to Customers\u003c\/i\u003e demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven system based on their \u003cb\u003eMAGIC\u003c\/b\u003e customer service training program. \u003cb\u003eMAGIC,\u003c\/b\u003e which stands for \u003cb\u003eM\u003c\/b\u003eake \u003cb\u003eA\u003c\/b\u003e \u003cb\u003eG\u003c\/b\u003ereat \u003cb\u003eI\u003c\/b\u003empression on the \u003cb\u003eC\u003c\/b\u003eustomer, can help anyone become the type of communicator that makes their customers feel special.  \u003cp\u003eFor more on this book, visit www.howtotalktocustomers.com\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003eThe Authors\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDiane Berenbaum,\u003c\/b\u003e a senior vice president and owner of Communico Ltd., has helped foster and build strong, long-lasting client relationships for the company. Diane has authored numerous articles and has delivered training and coaching services to both senior leadership teams and front-line associates for over twenty-five years. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTom Larkin,\u003c\/b\u003e a senior vice president and owner of Communico Ltd., is an authority on customer service initiatives and customer relations training and development. His work in the training  and education field spans more than thirty years. He continues to work with senior leadership teams in a variety of industries. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e30 March 2007\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eJossey-Bass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780787987527\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44312701599884,"sku":"9780787987527","price":23.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780787987527.jpg?v=1780157061","url":"https:\/\/lateknightbooks.com\/products\/9780787987527","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}