In The Four Cultures of the Academy, William H. Bergquist identified four different, yet interrelated, cultures found in North American higher education: collegial, managerial, developmental, and advocacy. In this new and expanded edition of that classic work, Bergquist and coauthor Kenneth Pawlak propose that there are additional external influences in our global culture that are pressing upon the academic institution, forcing it to alter the way it goes about its business. Two new cultures are now emerging in the academic institution as a result of these global, external forces: the virtual culture, prompted by the technological and social forces that have emerged over the past twenty years, and the tangible culture, which values its roots, community, and physical location and has only recently been evident as a separate culture partly in response to emergence of the virtual culture. These two cultures interact with the previous four, creating new dynamics.

THE AUTHORS

William H. Bergquist is an international consultant and professor in the fields of organizational psychology and management and president of the Professional School of Psychology, California. He is the author of forty-three books, including The Four Cultures of the Academy.

Kenneth Pawlak is chair of the Creative Arts, Social Service, and Education Division at Langara College in Vancouver, British Columbia. He has held a variety of positions across the academy, from managing capital and budgets to faculty and student development.