{"product_id":"9780792384984","title":"Marketing Issues in Transitional Economies","description":"\u003ch1\u003eMarketing Issues in Transitional Economies\u003c\/h1\u003e \u003ch2\u003eBatra, Rajeev\u003c\/h2\u003e \u003cp\u003eAs the markets in transitional economies open and grow, major  challenges and opportunities arise for multinational firms entering  these markets, local firms facing these new competitors, and  policymakers seeking to increase the ability of all firms to compete  fairly and efficiently. Yet despite the important questions transition  economies pose for policymakers and companies seeking to enter and  compete in these new markets, there has been a relative absence of  systematic research on these concerns. \u003cbr\u003e  This book seeks to fill a gap in the existing literature by offering a  pioneering and comprehensive examination of issues that have developed  as markets in transitional economies become more deregulated and open.  The countries discussed include China, the Czech Republic, Hungary,  India, Poland, Romania, Russia, South Africa and South Korea. The  topics covered are divided into five main sections, and the individual  chapters are written by some of the world's leading academic experts  on these issues. Most of the authors draw from freshly-collected data  in new studies of consumers and\/or firms in transitional economies.  After an opening section which discusses the marketing issues and  challenges multinational and local firms face in transitional  economies, the next three sections offer detailed treatments of  changing consumer behavior, measuring and improving the marketing  orientation of firms, and implementing and managing distribution  channels. The fifth and final section is devoted to firm strategies  and tactics, examined variously from the perspective of multinational  firms entering these new markets, from the viewpoint of existing local  firms facing new competitive challenges from global entrants, and from  the perspective of local firms seeking to establish themselves in  foreign markets where they have not previously competed. \u003cbr\u003e  Most of the individual chapters are revised versions of papers  originally presented at a conference sponsored by the William Davidson  Institute, which focuses on research related to emerging and  transitional economies, and have not previously appeared in published  form. Thus, the book is a unique collection of cutting-edge  scholarship on the various aspects of marketing in transitional  economies. It will prove valuable reading to academics, policymakers,  and international business strategists.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 1999-08-31\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780792384984\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4615-5009-9\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 287\u003c\/p\u003e ","brand":"Springer US","offers":[{"title":"Default Title","offer_id":46312282947724,"sku":"9780792384984","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780792384984.jpg?v=1771523353","url":"https:\/\/lateknightbooks.com\/products\/9780792384984","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}