An introduction for students and professionals to the magic of careers in business news writing. This lively and unique “how-to” book demystifies economic, business and financial news reporting and writing.

Conrad C. Fink is the William S. Morris professor of Newspaper Strategy and Management in the Henry W. Grady College of Journalism and Mass Communication and director of the James M. Cox, Jr. Institute for Newspaper Management Studies, University of Georgia, Athens. Fink previously held several positions with The Associated Press, including reporter, editor, foreign correspondent and vice president.