{"product_id":"9780857081506","title":"What You Need to Know About Marketing","description":"\u003ch1\u003eWhat You Need to Know About Marketing\u003c\/h1\u003e\u003ch3\u003eSimon Middleton\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eMarketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. \u003cp\u003eThis book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes.\u003c\/p\u003e \u003cp\u003eIn short, this is all you need to know about marketing.\u003c\/p\u003e \u003cp\u003eIntroduction - Marketing: the world's second oldest business activity\u003cbr\u003eChapter 1 - The Product.\u003cbr\u003eChapter 2 - The Marketing Strategy and the Marketing Plan\u003cbr\u003eChapter 3 - Your Customers.\u003cbr\u003eChapter 4 - Pricing and Promotion\u003cbr\u003eChapter 5 - Placement or Distribution.\u003cbr\u003eChapter 6 - Customer Engagement\u003cbr\u003eChapter 7 - Branding\u003cbr\u003eChapter 8 - Social Media and Digital Marketing\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cstrong\u003eSimon Middleton\u003c\/strong\u003e is the author of \u003cem\u003eBuild A Brand In 30 Days\u003c\/em\u003e (Capstone 2010) and founder of specialist consultancy Brand Strategy Guru, Simon has advised some of the best known marketing-led organisations, including: Aviva, Barclays, British Airways, Merial and Pret A Manger.\u003cbr\u003eHe is Brand and Marketing Director of lifestyle nutrition company All About Weight and Chief Executive of visionary tourism business Norfolk Leisure.\u003cbr\u003eSimon is a regular commentator in international media, and appears in Virgin 1's series Seaside's Last Resort as expert brand advisor to Duncan Bannatyne.\u003cbr\u003eHe is Brand Leadership Fellow at the University of Anglia's prestigious Norwich Business School. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e07 June 2011\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eCapstone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780857081506\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e11.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44381076783244,"sku":"9780857081506","price":19.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780857081506.jpg?v=1780193596","url":"https:\/\/lateknightbooks.com\/products\/9780857081506","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}