{"product_id":"9780857082046","title":"What You Need to Know about Starting a Business","description":"\u003ch1\u003eWhat You Need to Know about Starting a Business\u003c\/h1\u003e\u003ch3\u003eKevin Duncan\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eEver wanted to be an entrepreneur? Ever wanted to control what you do, when you do it and stop just making money for someone else?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNow is your chance. Starting up a business has never been more exciting.\u003c\/p\u003e \u003cp\u003eThis book explains what you really need to know to make your business a success:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow you'll know if you've got a good idea\u003c\/li\u003e \u003cli\u003eThe practicalities of setting up a company\u003c\/li\u003e \u003cli\u003eHow to manage the money\u003c\/li\u003e \u003cli\u003eHow to sell what you do\u003c\/li\u003e \u003cli\u003eHow to make sure you stay soon through it all\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis is the book you need to swagger into the Dragon's Den full of confidence.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cstrong\u003eKevin Duncan\u003c\/strong\u003e is a business adviser, marketing expert, motivational speaker and author. He spent 20 years in advertising and marketing, and has now runs his own consultancy, Expert Advice, working as an independent troubleshooter. Recent clients include BT, Mediacom, Saatchi \u0026amp; Saatchi, News International and Orange. \u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e26 September 2011\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eCapstone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780857082046\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e8.48\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378595065996,"sku":"9780857082046","price":19.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780857082046_447c5118-10dd-42ea-bcc3-b5f7e013040f.jpg?v=1780240907","url":"https:\/\/lateknightbooks.com\/products\/9780857082046","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}