{"product_id":"9780857297068","title":"Innovative Tools for Business Coalitions in B2B Applications: How Negotiation, Auction and Game Theory Can Support Small- and Medium-sized Business in E-business","description":"\u003ch1\u003eInnovative Tools for Business Coalitions in B2B Applications: How Negotiation, Auction and Game Theory Can Support Small- and Medium-sized Business in E-business\u003c\/h1\u003e \u003ch2\u003eArgoneto, Pierluigi; Renna, Paolo\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe manufacturing industry is facing the challenges of shifting its operations from the traditional factory integration philosophy to a supply chain based e-factory philosophy, and of transforming the focus of companies from the local factory to global enterprise and business. \u003ci\u003eInnovative Tools for Business Coalitions in B2B Applications\u003c\/i\u003e presents a set of innovative methodologies that can be used to face all the issues that stem from the interaction of customers and suppliers in an e-marketplace environment.\u003c\/p\u003e\u003cp\u003eThe first methodology discussed is multi-agent architecture and this forms the basis of a simulation environment developed in order to test the proposed models. The second concerns a bargaining model based on the negotiation mechanism and the third centers on production planning to support agents during the bargaining phase. The fourth is the possibility of a coalition between the suppliers and the authors offer a choice of two different approaches. One is the application of Nash equilibrium to select the members of a potential coalition of sellers, while the other is a centralized approach with a profit sharing mechanism based on the Shapley value. All the innovative approaches reported in\u003ci\u003e Innovative Tools for Business Coalitions in B2B Applications\u003c\/i\u003e have been statistically tested in different market conditions.\u003c\/p\u003e\u003cp\u003eThe methodologies, approaches and results presented in \u003ci\u003eInnovative Tools for Business Coalitions in B2B Applications \u003c\/i\u003ewill be of interest to PhD students, operations managers and supply chain management researchers who develop value-added services for an e-marketplace in a business-to-business environment.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2011-06-24\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780857297068\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-0-85729-707-5\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 160\u003c\/p\u003e ","brand":"Springer London","offers":[{"title":"Default Title","offer_id":47400937881740,"sku":"9780857297068","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780857297068.jpg?v=1775786299","url":"https:\/\/lateknightbooks.com\/products\/9780857297068","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}