{"product_id":"9781032016825","title":"Strategy and Tactics of Pricing A Guide to Growing More Profitably International Student Edition","description":"\u003ch1\u003eStrategy and Tactics of Pricing\u003c\/h1\u003e\u003ch2\u003eA Guide to Growing More Profitably International Student Edition\u003c\/h2\u003e\u003ch3\u003eGeorg Müller | Thomas T. Nagle | Evert Gruyaert\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ Research\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cem\u003eThe Strategy and Tactics of Pricing\u003c\/em\u003e is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that proactively influence customer perceptions of value, manage internal costs, and profitably shift demand curves.\u003c\/p\u003e\n\u003cp\u003eThis edition features new discussions on harnessing concepts from behavioral economics as well as a refined \"value cascade\" to help organize the topics covered in this book. Readers will also benefit from:\u003c\/p\u003e\n\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eMajor revisions to more than a third of the chapters, including an expanded discussion of the role of artificial intelligence and machine learning analytics tools to assist in the evaluation of new pricing opportunities\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eDiscussion of many of the new pricing and revenue-recognition models such as consumption-based pricing, outcomes-based pricing, and others\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eAn expanded discussion on \"Special Topics in Pricing\" that cover many of the transformative pricing moves successful companies have made in the past few years in response to major disruptive forces such as the pandemic as well as re-emergent inflation\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eIn-chapter textboxes and call-out to highlight different \"pricing concepts in action\" using actual examples of companies addressing market challenges\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eChapter summaries and visual aids to help the reader better understand the ideas and concepts presented throughout this book\u003c\/li\u003e \u003c\/ul\u003e\n\u003cp\u003eThis comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic price management and achieving commercial excellence for their organizations. Additional online resources include PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions. \u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eThomas T. Nagle\u003c\/strong\u003e, Ph.D., was a Professor at the University of Chicago and at Boston University when he authored the first edition of \u003cem\u003eThe Strategy and Tactics of Pricing\u003c\/em\u003e (1987). In the nearly four decades since, his experience as a pricing consultant, author, and trainer is reflected in subsequent editions. He founded the Strategic Pricing Group which became part of Monitor in 2005 and Monitor Deloitte in 2011. Dr. Nagle is now semi-retired and living in Miami, FL.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGeorg Müller\u003c\/strong\u003e,\u003cstrong\u003e \u003c\/strong\u003ePh.D., is a Managing Director at Deloitte Consulting, specializing in driving top-line margin improvement through strategic pricing. He leads the firm’s pricing and revenue management practice. He has been a colleague and collaborator with Dr. Nagle for over two decades and is the lead author of this revised edition. He also leads executive development programs on strategic pricing at leading universities.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEvert Gruyaert\u003c\/strong\u003e is a Principal with Deloitte Consulting in the Customer Strategy practice. His work focuses on creating organic growth strategies through analytics, pricing, trade promotion management, and sales effectiveness. He is a frequent guest lecturer at business schools and conferences and has published articles in multiple journals.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e31 July 2023\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eTaylor \u0026amp; Francis\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eRoutledge\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781032016825\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e336\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e26.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":63547600994444,"sku":"9781032016825","price":210.59,"currency_code":"USD","in_stock":true}],"url":"https:\/\/lateknightbooks.com\/products\/9781032016825","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}