{"product_id":"9781032560298","title":"Introducing Social Semiotics Theoretical Principles and Multimodal Applications","description":"\u003ch1\u003eIntroducing Social Semiotics\u003c\/h1\u003e\u003ch2\u003eTheoretical Principles and Multimodal Applications\u003c\/h2\u003e\u003ch3\u003eTheo van Leeuwen\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eLanguage Arts \u0026amp; Disciplines \/ Linguistics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cem\u003eIntroducing Social Semiotics: Theoretical Principles and Multimodal Applications\u003c\/em\u003e explores multimodal communication and its role in contemporary society, combining theoretical insights with detailed methods for analyzing the content, design, and style of multimodal texts and communicative events. Social semiotics is widely recognized as one of the main theoretical and methodological approaches to the study of multimodal communication, with applications in fields including education, design, organization, and marketing studies. This new edition, written by one of the founders of social semiotics and multimodality studies, is a comprehensive and updated revision of the acclaimed first edition and the only current book-length study of the field.\u003c\/p\u003e\n\u003cp\u003eThe text emphasizes resources for integrating different modes of communication—such as rhythm and composition—and gives special attention to recent semiotic technologies including computer games, social media, and AI. Drawing on a wide range of historical and contemporary examples, the book examines both obvious modes of communication such as language, image, and music, and less obvious ones such as advertising jingles, children's toys, dress, and interior decoration—all of which carry cultural value and significance.\u003c\/p\u003e\n\u003cp\u003eThe new edition includes a wealth of examples from different periods and parts of the world, along with exercises, an annotated list of recommended readings, and a glossary of key terms. Accessibly written and multidisciplinary in its approach, the book is an essential reading for students and researchers in communication, linguistics, media studies, design studies, and the arts.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003eTheo van Leeuwen is currently Professor of Language and Communication at the University of Southern Denmark and Honorary Professor at the University of New South Wales. His many influential publications include the following Routledge publications: \u003cem\u003eThe Language of Colour\u003c\/em\u003e, \u003cem\u003eReading Images\u003c\/em\u003e (with Gunther Kress, 2020), \u003cem\u003eOrganizational Semiotics\u003c\/em\u003e (with Louise Ravelli, Markus Höllerer and Dennis Jancsary, 2024), \u003cem\u003eMultimodality and Identity\u003c\/em\u003e and \u003cem\u003eMultimodality and Time\u003c\/em\u003e (2025).\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e10 March 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eTaylor \u0026amp; Francis\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eRoutledge\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781032560298\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e372\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":63546874757260,"sku":"9781032560298","price":210.59,"currency_code":"USD","in_stock":true}],"url":"https:\/\/lateknightbooks.com\/products\/9781032560298","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}