{"product_id":"9781032755465","title":"Consumer Behaviour in Contemporary Tourism Research A Research Companion","description":"\u003ch3\u003eRoutledge Research Companions in Business and Economics\u003c\/h3\u003e\u003ch1\u003eConsumer Behaviour in Contemporary Tourism Research\u003c\/h1\u003e\u003ch2\u003eA Research Companion\u003c\/h2\u003e\u003ch3\u003eRaouf Ahmad Rather | Huda Khan\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Consumer Behavior\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eThis book provides a comprehensive and contemporary exploration of consumer behaviour in tourism, offering interdisciplinary perspectives that connect theory, research, and real-world industry practices to support strategic decision-making and development of consumer-centric tourism.\u003c\/p\u003e\n\u003cp\u003eIntegrating foundational theories of consumer behaviour alongside the psychological, cultural, and social influences that shape tourist decision-making and experiences, the book addresses the impact of digital technologies, social media, artificial intelligence, and data-driven marketing on tourism consumption patterns. The chapters include empirical-studies and international case-studies that illustrate evolving market trends and consumer expectations across different tourism contexts. Bringing together perspectives from tourism, marketing, psychology, business-management, and geography, each chapter provides both conceptual understanding and practical insights into tourism consumers and their behaviour.\u003c\/p\u003e\n\u003cp\u003eOffering readers critical analytical tools, contemporary theoretical insights, and practical guidance, this volume is particularly valuable for academics, researchers, postgraduate students, and industry practitioners in tourism, marketing, business, psychology, and related disciplines.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eRaouf Ahmad Rather\u003c\/b\u003e is affiliated with Center for Finance and Digital Economy, King Fahd University of Petroleum and Minerals, Saudi Arabia.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHuda Khan\u003c\/b\u003e is Senior Lecturer in Marketing and Associate Director of the Africa Asia Centre for Sustainability at the Business School University of Aberdeen, United Kingdom. She is Visiting Researcher at the Innolab, University of Vaasa, Finland.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e23 December 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eTaylor \u0026amp; Francis\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eRoutledge\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781032755465\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e482\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":63540459241612,"sku":"9781032755465","price":315.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/lateknightbooks.com\/products\/9781032755465","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}