Mental Health Promotion and the ABC Approach: Evidence-Based Insights and Practical Guidance presents a groundbreaking campaign to improve, protect, and promote mental well-being – Act Belong Commit, the ABC approach.

As a successful population-wide intervention, the ABC approach is based on the premise that being active, having a sense of belonging and a sense of purpose contribute to both individual mental well-being and stronger social cohesion. Developed in Western Australia and implemented internationally since 2014, the ABC approach has already been promoted in a variety of settings, including schools and universities, local government, health services, as well as across a range of populations, from children to older adults. Through real-world, detailed case studies, the book highlights the evidence-based impact of this model in different countries and provides insights into how practitioners and policymakers may adapt and implement the approach in their own contexts. Offering practical guidance throughout, the book discusses key issues such as capacity building, strategic research, the role of diverse partnerships, and digital-led social media strategies.

This book will be essential reading for anyone wishing to help promote mental well-being, whether they work in public health, allied health, or mental health, as well as students and scholars engaged in these fields.

Rosa Alati is the Head of School of Population Health, Curtin University, Australia.

Christina M Pollard is Professor of Public Health Priorities at the School of Population Health, Curtin University, Australia.

Steinar Krokstad is Professor in Social Medicine at HUNT Research Centre, Norwegian University of Science and Technology (NTNU), Norway.

Magni Mohr is Professor in Human Physiology and Human Movement at the University of the Faroe Islands and the University of Southern Denmark.