{"product_id":"9781041031390","title":"Tourism Transitions in the Greater Mekong","description":"\u003ch3\u003eRoutledge Insights in Tourism Series\u003c\/h3\u003e\u003ch1\u003eTourism Transitions in the Greater Mekong\u003c\/h1\u003e\u003ch3\u003eAthitaya Pathan | Siripen Yiamjanya | Nattapan Kongbuamai | Pornpimol Chaisanit | Matej Balen | Lee Jolliffe\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Hospitality, Travel \u0026amp; Tourism\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eThis book explores one of the world’s most dynamic and rapidly evolving tourism regions, the Greater Mekong Subregion, spanning Cambodia, Laos, Myanmar, Thailand, Vietnam, and Southwest China. It examines the profound transformations shaping the region through post-COVID recovery, technological innovation, shifting tourist demand, and expanding cross-border connectivity.\u003c\/p\u003e\n\u003cp\u003eContributions from leading researchers unpack the complex interplay of economic growth, cultural change, environmental pressures, and regulatory developments that are redefining tourism across the region. Through a rich collection of case studies and empirical research, the book highlights key issues such as infrastructure development, community-based tourism, heritage preservation, policy challenges, and stakeholder collaboration. Structured around four key themes: —economic and infrastructure transitions, cultural and social dynamics, regulatory frameworks, and practical case studies, —the book provides both theoretical insights and real-world applications. From cross-border tourism routes and railway development to cultural authenticity, ecotourism, and innovative destination management, each chapter offers valuable perspectives on navigating change in complex tourism systems.\u003cbr\u003e\u003cbr\u003eThis volume is essential reading for academics, policymakers, and industry practitioners seeking to understand and respond to the evolving landscape of tourism in Southeast Asia. By addressing critical gaps in current research and emphasizing inclusive and sustainable development, \u003cem\u003eTourism Transitions in the Greater Mekong\u003c\/em\u003e provides actionable insights for shaping the future of tourism in the region.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eAthitaya Pathan\u003c\/strong\u003e is Assistant Professor and Program Director of the Tourism\u003cbr\u003eBusiness and Events Program at Mae Fah Luang University, Thailand, and\u003cbr\u003eHead of the Tourism, Hospitality, and Events Research Group (TH\u0026amp;E), which\u003cbr\u003esupported and initiated this book project. Her expertise spans event management,\u003cbr\u003eMICE, and festival studies, with a focus on cross-border tourism and regional\u003cbr\u003edevelopment in the Greater Mekong Subregion. She has contributed to academic\u003cbr\u003epublications in tourism and events and has been actively involved in editorial and\u003cbr\u003eresearch initiatives that advance knowledge in the field. Her work emphasizes\u003cbr\u003einterdisciplinary approaches and the application of research to industry practice\u003cbr\u003eand regional integration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSiripen Yiamjanya\u003c\/strong\u003e is Associate Dean and faculty member of the Tourism Business\u003cbr\u003eand Events Program, School of Management, Mae Fah Luang University,\u003cbr\u003eThailand. She is also a member of the Tourism, Hospitality, and Event Research\u003cbr\u003eGroup (TH\u0026amp;E). Her research interests include heritage management and tourism,\u003cbr\u003ecultural heritage interpretation, tourism development, and destination marketing.\u003cbr\u003eHer work is grounded in local community contexts, emphasizing collaborative\u003cbr\u003eapproaches to the sustainable and creative utilization of cultural heritage resources.\u003cbr\u003eHer current research focuses on interpreting cultural landscapes to support sustainable\u003cbr\u003emanagement practices. She has actively published in international academic\u003cbr\u003ejournals and presented at international conferences in cultural heritage management\u003cbr\u003eand tourism.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNattapan Kongbuamai\u003c\/strong\u003e is Assistant Professor of Economics at the School of\u003cbr\u003eManagement and a researcher in the Tourism, Hospitality, and Events Research\u003cbr\u003eGroup (TH\u0026amp;E) at Mae Fah Luang University, Thailand. He received his PhD in\u003cbr\u003eApplied Economics from the Beijing Institute of Technology, China (PRC). His\u003cbr\u003eresearch interests include Development Economics, the ASEAN economy, Tourism\u003cbr\u003eEconomics, Energy Economics, and sustainability. In addition, he has served\u003cbr\u003eas an advisor on several projects at both national and international levels. His work\u003cbr\u003ehas been published in peer-reviewed academic journals, and he also serves as a\u003cbr\u003ereviewer for several scholarly journals.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePornpimol Chaisanit\u003c\/strong\u003e is Lecturer in the Hospitality Business Management Program\u003cbr\u003eat Mae Fah Luang University, Thailand. She is also an active member of\u003cbr\u003ethe Tourism, Hospitality, and Event Research Group (TH\u0026amp;E), contributing to\u003cbr\u003einterdisciplinary research in the tourism and service industries. She holds a PhD\u003cbr\u003ein Integrated Tourism Management from the National Institute of Development\u003cbr\u003eAdministration (NIDA), Thailand, an MSc in International Hotel and Tourism\u003cbr\u003eManagement from Oxford Brookes University, United Kingdom. Her research\u003cbr\u003einterests focus on wellness spa management, hospitality management, and tourism\u003cbr\u003edevelopment. She has over ten years of professional experience in the hospitality\u003cbr\u003eindustry, encompassing both operational level and managerial roles in five-star\u003cbr\u003ehotels in Thailand, including internationally recognized brands such as Marriott\u003cbr\u003eInternational and Mandarin Oriental Hotel Group. Her current research explores\u003cbr\u003ewellness tourism and hospitality management practices, particularly in relation to\u003cbr\u003eenhancing customer experience, sustainability, and service innovation within the\u003cbr\u003etourism and spa industries.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMatej Balen\u003c\/strong\u003e is Assistant to the Dean and faculty member in the Tourism Business\u003cbr\u003eand Events Program, School of Management, Mae Fah Luang University,\u003cbr\u003eThailand. He is also a member of the Tourism, Hospitality, and Events Research\u003cbr\u003eGroup (TH\u0026amp;E). His research interests include tourism demand modelling, sustainable\u003cbr\u003etourism, technology and innovation in tourism, tourism entrepreneurship, and\u003cbr\u003edestination image. He is a data and business analytics enthusiast, particularly in the\u003cbr\u003earea of hotel and tourism analytics, and emphasizes interdisciplinary approaches\u003cbr\u003eacross tourism management, technology applications, and sociology.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLee Jolliffe\u003c\/strong\u003e is a retired Canadian hospitality and tourism professor with an academic\u003cbr\u003ebackground in museum studies (Masters, University of Toronto, Canada, and PhD,\u003cbr\u003eUniversity of Leicester, UK) and a research interest in heritage tourism. Currently, she\u003cbr\u003eis Research Advisor to the Tourism, Hospitality and Events Research Group (TH\u0026amp;E)\u003cbr\u003eat Mae Fah Luang University, Thailand. Her publications include \u003cem\u003eTea and Tourism:\u003cbr\u003eTourists, Traditions and Transformations\u003c\/em\u003e (Editor, 2007) with Channel View Publications,\u003cbr\u003e\u003cem\u003eRoutledge Handbook of Tea Tourism\u003c\/em\u003e (Lead Editor, 2023) with Routledge, and\u003cbr\u003ejournal articles and book chapters focusing on various aspects of heritage tourism.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e04 November 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eTaylor \u0026amp; Francis\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eRoutledge\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781041031390\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e220\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e21.63\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":63761372807308,"sku":"9781041031390","price":210.59,"currency_code":"USD","in_stock":true}],"url":"https:\/\/lateknightbooks.com\/products\/9781041031390","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}