{"product_id":"9781041104810","title":"Public Relations Campaigns that Changed America How Strategic Messaging Shaped Culture, Industry, and Public Perception","description":"\u003ch1\u003ePublic Relations Campaigns that Changed America\u003c\/h1\u003e\u003ch2\u003eHow Strategic Messaging Shaped Culture, Industry, and Public Perception\u003c\/h2\u003e\u003ch3\u003eRegina Luttrell\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eLanguage Arts \u0026amp; Disciplines \/ Communication Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eFrom Ivory Soap and bacon for breakfast to Macy’s Thanksgiving Day Parade, Coca-Cola’s Santa, diamond engagement rings, prom, beef, and Dockers’ Casual Friday, this book reveals how public relations turned ordinary products, events, and behaviors into lasting American cultural traditions.\u003c\/p\u003e\n\u003cp\u003eWritten in an accessible, story-driven style, this book takes readers behind the scenes of some of the most recognizable campaigns in American history. It equips readers with a nuanced understanding of how effective public relations can both mirror and mold our world, revealing how public relations strategies have evolved yet remain rooted in timeless principles. At the heart of the book is the Bernays Blueprint, an original three-step framework developed for this book to explain how transformational campaigns work. The inclusion of ethical considerations, as well as insights into the future of the profession, makes it particularly timely.\u003c\/p\u003e\n\u003cp\u003eThis book provides actionable insights for undergraduate students, instructors, communication professionals, and curious readers who want to understand how ideas become habits, how brands become symbols, and how public relations helped weave campaigns into the fabric of America.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eRegina Luttrell \u003c\/b\u003eis Professor of Public Relations and Senior Associate Dean in the S.I. Newhouse School of Public Communications at Syracuse University, USA.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e15 December 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eTaylor \u0026amp; Francis\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eRoutledge\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781041104810\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e204\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":63534134001804,"sku":"9781041104810","price":52.19,"currency_code":"USD","in_stock":true}],"url":"https:\/\/lateknightbooks.com\/products\/9781041104810","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}