{"product_id":"9781041125617","title":"Dynamics of Persuasion Communication and Attitudes in the 21st Century","description":"\u003ch3\u003eRoutledge Communication Series\u003c\/h3\u003e\u003ch1\u003eDynamics of Persuasion\u003c\/h1\u003e\u003ch2\u003eCommunication and Attitudes in the 21st Century\u003c\/h2\u003e\u003ch3\u003eRichard M. Perloff\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eLanguage Arts \u0026amp; Disciplines \/ Communication Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eAccessibly written and research-informed, the 9th edition of this important text offers readers a comprehensive view of persuasion, attitudes, and influence.\u003c\/p\u003e\n\u003cp\u003eThis edition explains the theories and foundations of persuasive communication through examples of persuasion in action, both historical and contemporary. Updates include a refreshed look at social media and misinformation; examinations of such phenomena as the medical freedom movement, conspiracy theories, and young women’s attitudes and behavior regarding social media beauty posts; and highlights of key persuasion scholars and their pivotal research contributions. The latest scholarship in persuasion and related areas is featured throughout.\u003c\/p\u003e\n\u003cp\u003eThe 9th edition is ideal for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs.\u003c\/p\u003e\n\u003cp\u003eOnline resources also accompany the text: links to relevant news articles and videos, lecture slides, a test bank, and an instructor manual with sample syllabi, key terms, chapter outlines, and sample discussion questions. Please visit: www.routledge.com\/9781041125617.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eRichard M. Perloff\u003c\/b\u003e is Distinguished Professor of Communication, Psychology, and Political Science at Cleveland State University. His \u003cem\u003eThe Dynamics of Persuasion\u003c\/em\u003e, first published in 1993, has emerged as a major scholarly textbook in the field. Perloff is nationally known for his scholarship, including sole-authored or coauthored Milestone review articles in Mass Communication and Society on three core mass communication concepts: agenda-setting, the third-person effect, and cultivation. Perloff has published numerous essays drawing on scholarship in major American newspapers. A dedicated teacher, he has received teaching awards at Cleveland State University.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e07 October 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eTaylor \u0026amp; Francis\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eRoutledge\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781041125617\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e498\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":63547475361932,"sku":"9781041125617","price":103.49,"currency_code":"USD","in_stock":true}],"url":"https:\/\/lateknightbooks.com\/products\/9781041125617","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}