{"product_id":"9781041139331","title":"Producing for TV and Emerging Media A Real-World Approach for Producers","description":"\u003ch1\u003eProducing for TV and Emerging Media\u003c\/h1\u003e\u003ch2\u003eA Real-World Approach for Producers\u003c\/h2\u003e\u003ch3\u003eCathrine Kellison | Dustin Morrow | Kacey Morrow\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003ePerforming Arts \/ Television \/ Direction \u0026amp; Production\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eThis book delivers an essential guide to the evolving landscape of modern media production, accounting for the dramatic shifts in the industry, and offering expert insights to help readers navigate both traditional and emerging media production environments.\u003cbr\u003e\u003cbr\u003eThis fifth edition has been thoroughly updated to reflect the latest industry trends and practices. It features a new structure that integrates interviews with industry professionals within the chapters, offering real-world perspectives to complement each chapter. Readers will find expanded content on critical topics such as creating and utilizing show bibles, crafting effective pitch decks, and working with unions to maximize production budgets. The book also delves into the producer’s relationships with agents, managers, and executives, while providing fresh insights into streaming services, AI’s growing role in production, and the unique challenges of immersive media, interactive video, and transmedia storytelling.\u003cbr\u003e\u003cbr\u003eWritten especially for new and aspiring producers with an insight that simply cannot be found in any other book, this new edition of a text used by professors and professionals alike is an indispensable resource for anyone looking to find success as a television or emerging media producer.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cstrong\u003eCathrine Kellison\u003c\/strong\u003e was a member of the Producers Guild of America, the Writers Guild of America, and the Independent Documentary Association. She won numerous industry awards, including two WGA awards for Outstanding Achievement. She passed away in 2009.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDustin Morrow\u003c\/strong\u003e is an award-winning filmmaker, bestselling author, and tenured professor of film at Portland State University, Portland, OR. He has also taught at Temple University, Philadelphia, PA, and the University of Iowa, Iowa City, IA, and was an editor and director of short-form projects and series television in Los Angeles, CA, working with such clients as Sony Pictures, MTV, FoxSports, and the Discovery Channel. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eKacey Morrow\u003c\/strong\u003e is a media artist, designer, scholar, and professor of emerging media design at Western Washington University. She also served as a lecturer at Ringling College of Art and Design and worked as a motion, print, and multimedia designer in Chicago. Her work has appeared in conferences, festivals and exhibitions worldwide.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e25 November 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eTaylor \u0026amp; Francis\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eRoutledge\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781041139331\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e378\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":63534132199564,"sku":"9781041139331","price":56.69,"currency_code":"USD","in_stock":true}],"url":"https:\/\/lateknightbooks.com\/products\/9781041139331","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}