The 4th Edition of New Venture Management provides a comprehensive introduction to new venture creation and management, addressing both traditional fundamentals and cutting-edge developments in the entrepreneurial ecosystem. From ideation to scaling, this practical textbook guides readers through the complete venture lifecycle while incorporating contemporary challenges and opportunities.

Divided into four strategic parts, the textbook systematically explores: - Idea Generation and Opportunity Recognition - Venture Planning and Strategy - Financial Management and Resource Acquisition - Operational Challenges and Growth Management New to the Fourth Edition: - Expanded coverage of the Lean Startup methodology and its practical applications - Enhanced focus on team dynamics and development - In-depth examination of ethical considerations and sustainable scaling Cutting-edge topics such as AI's impact on entrepreneurship, Entrepreneurial hustle and coachability, and poverty entrepreneurship and the liability of poorness will be included.

This accessible yet rigorous text serves as an essential resource for undergraduate and postgraduate students in entrepreneurship and new venture management courses. Its practical approach and real-world insights also make it valuable for active entrepreneurs and venture managers navigating today's dynamic business landscape.

Donald F. Kuratko is the Jack M. Gill Distinguished Chair of Entrepreneurship, Professor of Entrepreneurship, and Executive and Academic Director of the Johnson Center for Entrepreneurship & Innovation at the Kelley School of Business at Indiana University. He has authored over 200 articles and 30 books, including one of the leading entrepreneurship books in the world.

Jeffrey S. Hornsby is Executive Director of the Regnier Institute for Entrepreneurship and Innovation and Chair of the Department of Global Entrepreneurship and Innovation at the Bloch School of Management at the University of Missouri in Kansas City. He has authored or coauthored over 140 articles and five books on entrepreneurship, innovation, and human resource management topics.