{"product_id":"9781041159902","title":"Machine Learning and Deep Learning for Business Professionals A Vibe-Modeling Approach","description":"\u003ch1\u003eMachine Learning and Deep Learning for Business Professionals\u003c\/h1\u003e\u003ch2\u003eA Vibe-Modeling Approach\u003c\/h2\u003e\u003ch3\u003eChi-Chun Chou\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003ci\u003eMachine Learning and Deep Learning for Business Professionals: A Vibe-Modeling Approach\u003c\/i\u003e introduces machine learning, deep learning, generative AI, and emerging agentic workflows through a distinctive “vibe-modeling” approach. Readers work iteratively with AI tools to explore concepts, generate and inspect Python code, test alternatives, and interpret results. This approach enables readers to engage with practical business applications without having to write Python programs from scratch, while emphasizing their responsibility to understand and evaluate the models they use.\u003c\/p\u003e\n\u003cp\u003eThe book develops two primary learning outcomes: an analytics mindset and model thinking. An analytics mindset helps readers frame business questions, assess the suitability and quality of data, and interpret evidence in context. Model thinking helps readers understand what models learn, evaluate their performance and limitations, assess the reliability of predicted probabilities, and judge how model outputs should inform business decisions.\u003c\/p\u003e\n\u003cp\u003eStructured progressively, the book uses plain language, intuitive visualizations, and business applications to connect concepts with implementation. Beginning with AI and data foundations, it moves through Naive Bayes, regression, logistic regression, neural networks, decision trees, Random Forest, boosting, model evaluation, class imbalance, probability calibration, and threshold selection. Later chapters connect these foundations to large language models and agentic systems, showing how models fit into broader business workflows involving tools, project files, runtime controls, verification, and human oversight.\u003c\/p\u003e\n\u003cp\u003eThe book is designed for business students, instructors, and professionals, including managers, analysts, and accountants, who want to understand and use modern artificial intelligence without a background in computer science or advanced mathematics.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eChi-Chun Chou\u003c\/b\u003e is a Professor of Accounting in the College of Business at California State University, Monterey Bay. With an academic background spanning both computer science and accounting, his research extends the scope of Accounting Information Systems to emerging areas such as deep learning, large language models, machine learning, data analytics, robotic process automation, and blockchain. In 2025, Dr. Chou published his first textbook, \u003cem\u003ePython for Excel Users: A Beginner’s Guide\u003c\/em\u003e, with Taylor \u0026amp; Francis.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e19 April 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eCRC Press\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eChapman and Hall\/CRC\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781041159902\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e512\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"CRC Press","offers":[{"title":"Default Title","offer_id":63772956098700,"sku":"9781041159902","price":170.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/lateknightbooks.com\/products\/9781041159902","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}