{"product_id":"9781041299844","title":"Fundation How Women Start, Fund, and Scale Businesses on Their Own Terms","description":"\u003ch1\u003eFundation\u003c\/h1\u003e\u003ch2\u003eHow Women Start, Fund, and Scale Businesses on Their Own Terms\u003c\/h2\u003e\u003ch3\u003eKelly Vero\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Women in Business\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eFundation is the no-filter guide to building a business as a woman—straight-talking, practical, and unlike any startup book you’ve read before. While most guides are written by and for men, Fundation cuts through the noise with a clear, real-world playbook designed for founders who don’t see themselves reflected in the traditional narrative.\u003c\/p\u003e\n\u003cp\u003eThis book is different because it speaks to the realities women face: pitching to rooms where no one looks like them, raising money while balancing personal expectations, scaling businesses in environments not built with them in mind. It brings together the raw stories of diverse women founders, distilled investor insights that actually make sense in practice, and stage-by-stage frameworks that turn inspiration into action. Across seven stages—Idea, Foundation, Fund, Build, Grow, Survive, Lead—Fundation guides readers through the highs, lows, and hard decisions of entrepreneurship. Each chapter weaves together real founder experiences, actionable strategies, and reflection points so that readers leave not just motivated, but equipped.\u003c\/p\u003e\n\u003cp\u003eMore than a manual, Fundation is a movement: a book that tells the truth about starting and scaling as a woman—and proves that building something real is possible on your own terms.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eKelly Vero\u003c\/b\u003e is a tech writer, researcher, and interactive entertainment pioneer with 30+ years’ experience. A futurist and speaker, she explores digital innovation, gender equity, and AI in her writing.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e04 May 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eTaylor \u0026amp; Francis\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eRoutledge\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781041299844\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e246\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":63582754111628,"sku":"9781041299844","price":35.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/lateknightbooks.com\/products\/9781041299844","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}