Timely and insightful, this book is a practical guide for hospitality professionals. Starting with a simple, six-point diagnostic self-assessment framework, it features tools and templates to help owners, operators and asset managers evaluate business performance and identify growth opportunities – to move from just surviving to thriving.

This book equips readers with a clear roadmap for regularly assessing their hospitality business. Through guided questions, relevant metrics and worked examples, chapters help pinpoint areas needing urgent attention and highlights opportunities for improvement. Grounded in proven financial, operational and psychological principles, it ensures actionable insights for continuous growth.

Written by a hotel and hospitality expert with over 30 years of global experience, this volume is ideal for hospitality practitioners and entrepreneurs seeking a structured, practical approach to better business evaluation and transformation of mere offer to class-leading experience.

Nicholas Burton-Howat is a hospitality transformation specialist with over 30 years’ experience spanning 45 countries. Combining rigorous operational and financial discipline with deep insight into the 3Ps (place, purpose and profit), he has assessed hundreds of developments, fine-tuned multiple operations, asset managed a portfolio of 35 hotels, raised venture capital finance to reinvigorate a fifteenth-century coaching inn, advised sovereign wealth funds and UHNWIs, as well as major developments for Accor, Marriott and Hilton. He created the Coworking Campus Hotel concept, is the author of Developing a Successful Hospitality Business: Philosophy and Practice and has spoken at leading industry events including Arup’s “Hotel of the Future” conference at EHL (École Hôtelière de Lausanne). Nicholas also holds a Master of Science in Banking and Economics, an international Master of Business Administration and a Bachelors in Hospitality Management.