China, Tourism and Technology charts China’s rise to becoming the world’s largest
travel economy and examines how home-grown mobile travel ecosystems, AI
models, Super Apps, mega-brands and government-backed tech strategies continue
to shape tourism worldwide.

Readers will discover how China’s closed-loop travel-tech networks built on
powerful app platforms for booking, payments, social commerce and livestreaming
create unique consumer privileges and formidable entry barriers for global
competitors. Through insider interviews, research and case studies, the book explains how these innovations drive Chinese travel behaviours at home and abroad, and how international businesses seeking growth should respond.

This book equips travel industry professionals, policymakers, academics and
international brands to anticipate trends and seize opportunities in a rapidly evolving
market, as well as offering tourism students practical insights into Chinese digital
ecosystems and consumer trends and global market dynamics.

Gary Bowerman is Director of Re:Set Strategies, Founding Partner of High-Yield Tourism and Asia Travel Markets Analyst for Phocuswright. Gary is an Asia-based travel markets, policy and consumer trends analyst, tourism strategy advisor, author, conference speaker and media commentator. He works with travel organisations, hotels, airlines, banks, brands, consulting firms and market research agencies worldwide. Gary lived and worked in Shanghai from 2004 to 2010.