{"product_id":"9781041315698","title":"China, Tourism and Technology How China’s Digital Eco-Systems are Transforming Global Travel","description":"\u003ch1\u003eChina, Tourism and Technology\u003c\/h1\u003e\u003ch2\u003eHow China’s Digital Eco-Systems are Transforming Global Travel\u003c\/h2\u003e\u003ch3\u003eGary Bowerman\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Hospitality, Travel \u0026amp; Tourism\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003ci\u003eChina, Tourism and Technology\u003c\/i\u003e charts China’s rise to becoming the world’s largest\u003cbr\u003etravel economy and examines how home-grown mobile travel ecosystems, AI\u003cbr\u003emodels, Super Apps, mega-brands and government-backed tech strategies continue\u003cbr\u003eto shape tourism worldwide.\u003c\/p\u003e\n\u003cp\u003eReaders will discover how China’s closed-loop travel-tech networks built on\u003cbr\u003epowerful app platforms for booking, payments, social commerce and livestreaming\u003cbr\u003ecreate unique consumer privileges and formidable entry barriers for global\u003cbr\u003ecompetitors. Through insider interviews, research and case studies, the book explains how these innovations drive Chinese travel behaviours at home and abroad, and how international businesses seeking growth should respond.\u003c\/p\u003e\n\u003cp\u003eThis book equips travel industry professionals, policymakers, academics and\u003cbr\u003einternational brands to anticipate trends and seize opportunities in a rapidly evolving\u003cbr\u003emarket, as well as offering tourism students practical insights into Chinese digital\u003cbr\u003eecosystems and consumer trends and global market dynamics.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eGary Bowerman \u003c\/b\u003eis Director of Re:Set Strategies, Founding Partner of High-Yield Tourism and Asia Travel Markets Analyst for Phocuswright. Gary is an Asia-based travel markets, policy and consumer trends analyst, tourism strategy advisor, author, conference speaker and media commentator. He works with travel organisations, hotels, airlines, banks, brands, consulting firms and market research agencies worldwide. Gary lived and worked in Shanghai from 2004 to 2010.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e01 December 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eTaylor \u0026amp; Francis\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eRoutledge\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781041315698\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e146\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":63762139578508,"sku":"9781041315698","price":210.59,"currency_code":"USD","in_stock":true}],"url":"https:\/\/lateknightbooks.com\/products\/9781041315698","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}