{"product_id":"9781041330509","title":"Entrepreneurial Journey The Butterfly’s Evolution From Story to Start-up","description":"\u003ch1\u003eEntrepreneurial Journey\u003c\/h1\u003e\u003ch2\u003eThe Butterfly’s Evolution From Story to Start-up\u003c\/h2\u003e\u003ch3\u003eLorenzo Vicens | Julio O. De Castro\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Entrepreneurship\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003ci\u003eThe Entrepreneurial Journey: The Butterfly’s Evolution From Story to Start-up\u003c\/i\u003e is a narrative textbook that blends storytelling with entrepreneurial learning, guiding readers through the challenges, lessons, and transformations of building a start-up.\u003c\/p\u003e\n\u003cp\u003eThis book uniquely combines storytelling with practical entrepreneurial education, offering readers an immersive experience into the world of start-ups. Through the journey of Nela, a visionary entrepreneur, readers are introduced to essential concepts such as opportunity recognition, business models, customer discovery, funding strategies, and leadership. The narrative approach transforms abstract theories into relatable, real-life scenarios, making it easier to understand and apply these principles.\u003c\/p\u003e\n\u003cp\u003eReaders will witness the emotional and practical challenges of entrepreneurship, including resilience through setbacks, pivoting strategies, and balancing personal and professional ambitions. The book also emphasizes the importance of mentorship, team building, and leveraging technology to create scalable solutions. By following Nela’s story, readers not only gain technical knowledge but also develop a deeper appreciation for the human side of entrepreneurship, inspiring them to embrace uncertainty and pursue their own ventures with confidence and creativity.\u003c\/p\u003e\n\u003cp\u003eThis book is ideal for undergraduate and postgraduate students studying entrepreneurship, innovation, or business management. It is also suitable for practitioners and educators seeking an accessible yet theory-based guide to the entrepreneurial process. Supported by an instructor’s manual and a companion digital ecosystem, the book provides teaching notes, glossaries, and interactive tools to enhance learning and collaboration for students and professors alike.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eLorenzo Vicens \u003c\/b\u003eis an experienced executive and consultant specializing in strategic business development. His accomplished career includes working with leading companies in the Dominican Republic, managing major restructuring projects, and advising growing businesses. A former Director of the MBA Program at Pontificia Universidad Católica Madre y Maestra, he is also a university professor, a dynamic speaker, and the author of an acclaimed business novel that reflects his distinctive ability to use storytelling to convey complex business ideas.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eJulio O. De Castro\u003c\/b\u003e is the José Mario Álvarez de Novales Chair Professor of Entrepreneurship and Head of the PhD Program at IE Business School in Madrid, Spain. Previously, he was the Lewis Family Distinguished Professor of Global Management and Professor of Entrepreneurship at Babson College, Associate Dean of Research and Professor of Strategy and Entrepreneurship Management at Instituto de Empresa, and Associate Professor of Strategy and Entrepreneurship at the University of Colorado at Boulder. Professor De Castro teaches in the field of entrepreneurship, and his work has appeared in leading publications.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e16 November 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eTaylor \u0026amp; Francis\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eRoutledge\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781041330509\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e304\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e26.88\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":63547266891916,"sku":"9781041330509","price":210.59,"currency_code":"USD","in_stock":true}],"url":"https:\/\/lateknightbooks.com\/products\/9781041330509","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}