{"product_id":"9781041357452","title":"Dark Side of Marketing Ethics, Practices and Impacts on Consumer Health","description":"\u003ch1\u003eDark Side of Marketing\u003c\/h1\u003e\u003ch2\u003eEthics, Practices and Impacts on Consumer Health\u003c\/h2\u003e\u003ch3\u003eIrute Karanicholas\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003ca\u003eThe Dark Side of Marketing explores the ethical and moral marketing challenges of marketing in the face of major societal problems. Taking a critical, scientific and evidence-based approach, it exposes how marketing practices shape consumer health and well-being, both today and in the future.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThis book equips readers to critically evaluate the explicit and implicit claims behind marketing, and to understand their implications for consumer health, individual wellbeing and wider societal welfare. Taking an interdisciplinary approach, it draws on marketing, food and nutrition, biology, medicine, pharmaceuticals and technology to build a comprehensive, evidence-based picture of how marketing shapes consumer choices, behaviours and health. Through real-world case studies and examples, readers will learn to look past the marketing message, uncovering overlooked evidence and perspectives, and develop the skills to make informed decisions and champion more ethical, morally responsible business practices.\u003c\/p\u003e\n\u003cp\u003ePrimarily aimed at undergraduate and postgraduate students studying marketing ethics, consumer behaviour, or societal well-being, this book is an essential resource for developing critical thinking and ethical decision-making skills in marketing.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eDr. Irute Karanicholas,\u003c\/b\u003e Associate Professor in Marketing at Henley Business School, combines nine years of academic expertise with a strong industry background. As a leader in Marketing education, she specializes in advancing ethical and impactful marketing practices, empowering future professionals to drive innovation and societal well-being through strategic and evidence-based approaches.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e12 April 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eTaylor \u0026amp; Francis\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eRoutledge\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781041357452\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e246\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":63582752931980,"sku":"9781041357452","price":210.59,"currency_code":"USD","in_stock":true}],"url":"https:\/\/lateknightbooks.com\/products\/9781041357452","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}