{"product_id":"9781118004449","title":"Steal These Ideas! Marketing Secrets That Will Make You a Star","description":"\u003ch3\u003eBloomberg\u003c\/h3\u003e\u003ch1\u003eSteal These Ideas!\u003c\/h1\u003e\u003ch2\u003eMarketing Secrets That Will Make You a Star\u003c\/h2\u003e\u003ch3\u003eSteve Cone\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eThe marketer's guide to standing out from the crowd and connecting with consumers\u003c\/b\u003e  \u003cp\u003eAs advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In \u003ci\u003eSteal These Ideas!, Second Edition\u003c\/i\u003e, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, \u003ci\u003eSteal These Ideas!\u003c\/i\u003e proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThis new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts\u003c\/li\u003e \u003cli\u003eThe book is illustrated throughout with examples of the good, bad, and ugly in advertising\u003c\/li\u003e \u003cli\u003eIncludes new ideas on how to take full advantage of online marketing and social media\u003c\/li\u003e \u003cli\u003eHighlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson\u003c\/li\u003e \u003cli\u003eAuthor Steve Cone is the Executive Vice President of AARP\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEverything you didn't learn in business school (or in the field), \u003ci\u003eSteal These Ideas!\u003c\/i\u003e gives marketers the edge in today's fast-paced, oversaturated marketplace.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003eSTEVE CONE is Executive Vice President of AARP, one of the world's largest membership organizations, which encompasses over 36 million Americans. Previously, Steve served as chief marketing officer of Epsilon from 2007 to early 2010. Cone is one of the most respected figures in marketing today. Over his forty-year career, he was a key figure in creating many of the airline, hotel, and retail loyalty programs that millions participate in, as well as major campaigns for Apple, American Express, Federal Express, and other global brands. Steve has also been tapped for advice by presidential candidates from both parties and was instrumental in raising the funds to build the Vietnam Memorial in Washington, DC.\u003c\/p\u003e \u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e04 October 2011\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomberg Press\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118004449\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e13.12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384529907852,"sku":"9781118004449","price":22.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118004449.jpg?v=1780174511","url":"https:\/\/lateknightbooks.com\/products\/9781118004449","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}