{"product_id":"9781118008799","title":"The Power of the 2 x 2 Matrix Using 2 x 2 Thinking to Solve Business Problems and Make Better Decisions","description":"\u003ch1\u003eThe Power of the 2 x 2 Matrix\u003c\/h1\u003e\u003ch2\u003eUsing 2 x 2 Thinking to Solve Business Problems and Make Better Decisions\u003c\/h2\u003e\u003ch3\u003eAlex Lowy | Phil Hood\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Management\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eBy studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They use opposition, creative tension, iteration and transcendence to get to the heart of issues and involve critical others in finding the best solutions. The authors demonstrate how to apply the 2 x 2 approach to a wide range of important business challenges.\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eAlex Lowy\u003c\/b\u003e is an internationally recognized thought leader specializing in the creation of innovative work, learning, and information systems. He is the cofounder and past president of Digital 4Sight, a global technology think tank and strategy consulting firm with headquarters in Toronto, Canada. He has coauthored two best-selling business books, \u003ci\u003eDigital Capital: Harnessing the Power of Business Webs\u003c\/i\u003e (2000) and \u003ci\u003eBlueprint to the Digital Economy\u003c\/i\u003e (1998) with Don Tapscott and David Ticoll. In 2003, he formed the Transcend Strategy Group.  \u003cp\u003e \u003cb\u003ePhil Hood\u003c\/b\u003e is one of Silicon Valley’s most thoughtful voices on the development and use of multimedia and pervasive computing technologies. He is the former executive editor of \u003ci\u003eNewMedia\u003c\/i\u003e magazine, and a contributing columnist to \u003ci\u003eWired.\u003c\/i\u003e For two years he was chief executive officer of Digital 4Sight. He is a senior consulting associate to Stanford Research International (SRI), and a partner with Alex Lowy in the Transcend Strategy Group.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e26 October 2010\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eJossey-Bass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118008799\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e352\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e21.06\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44381166141580,"sku":"9781118008799","price":63.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118008799.jpg?v=1780235285","url":"https:\/\/lateknightbooks.com\/products\/9781118008799","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}