{"product_id":"9781118074510","title":"The Arab World Unbound Tapping into the Power of 350 Million Consumers","description":"\u003ch1\u003eThe Arab World Unbound\u003c\/h1\u003e\u003ch2\u003eTapping into the Power of 350 Million Consumers\u003c\/h2\u003e\u003ch3\u003eVijay Mahajan\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ International \/ Marketing\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eAn expert's guide to exploring business opportunities in the burgeoning Arab marketplace\u003c\/b\u003e  \u003cp\u003eThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are.\u003c\/p\u003e \u003cp\u003eThrough a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets\u003c\/li\u003e \u003cli\u003eExplains how multinational companies, such as Coca-Cola, Unilever, and Proctor \u0026amp; Gamble, and leading regional companies are working successfully in the Arab nations\u003c\/li\u003e \u003cli\u003eShows how Arab entrepreneurs, both men and women, are shaping the regional and global marketplaces\u003c\/li\u003e \u003cli\u003eVijay Mahajan, author of two previous award-winning books on emerging markets, is one of the world's most-cited researchers in the business and economics sector\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAs the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eVIJAY MAHAJAN\u003c\/b\u003e holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has consulted with Fortune 500 companies and received several lifetime achievement awards, including the American Marketing Association Charles Coolidge Parlin Award for visionary leadership in scientific marketing and the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur). Mahajan is the author of eleven books, including \u003cb\u003e\u003ci\u003eAfrica Rising\u003c\/i\u003e\u003c\/b\u003e and \u003cb\u003e\u003ci\u003eThe 86 Percent Solution.\u003c\/i\u003e\u003c\/b\u003e  \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e14 August 2012\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eJossey-Bass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118074510\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e432\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e24.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315587936396,"sku":"9781118074510","price":35.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118074510_04c6a255-7b56-4c70-8e9e-63064897816a.jpg?v=1780115980","url":"https:\/\/lateknightbooks.com\/products\/9781118074510","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}