{"product_id":"9781118167762","title":"The B2B Social Media Book Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More","description":"\u003ch1\u003eThe B2B Social Media Book\u003c\/h1\u003e\u003ch2\u003eBecome a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More\u003c\/h2\u003e\u003ch3\u003eKipp Bodnar | Jeffrey L. Cohen\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eAdvance your B2B marketing plans with proven social media strategies\u003c\/b\u003e  \u003cp\u003eLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. \u003ci\u003eThe B2B Social Media Book\u003c\/i\u003e provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.\u003c\/p\u003e \u003cp\u003eThis book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDescribes a methodology for generating leads using social media\u003c\/li\u003e \u003cli\u003eDetails how to create content offers that increase conversion rates and drive leads from social media\u003c\/li\u003e \u003cli\u003eOffers practical advice for incorporating mobile strategies into the marketing mix\u003c\/li\u003e \u003cli\u003eProvides a step-by-step process for measuring the return on investment of B2B social media strategies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe B2B Social Media Book\u003c\/i\u003e will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eKipp Bodnar\u003c\/b\u003e is an Inbound Marketing Strategist at Hubspot, the inbound marketing software leader. He leads HubSpot's inbound marketing content team focusing on top-of-the-funnel lead generation. He is cofounder of SocialMediaB2B.com, the leading online resource for social media's impact on B2B marketing.  \u003cp\u003e\u003cb\u003eJeffrey L. Cohen\u003c\/b\u003e is a Social Strategist at Radian6, a salesforce.com company. With more than twenty years' marketing experience, Jeff has provided strategic counsel to B2B companies of all sizes. Jeff is cofounder and Managing Editor of SocialMediaB2B.com.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e24 January 2012\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118167762\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e14.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315512635532,"sku":"9781118167762","price":22.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118167762.jpg?v=1780114320","url":"https:\/\/lateknightbooks.com\/products\/9781118167762","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}