{"product_id":"9781118171684","title":"The Olympic Games Effect How Sports Marketing Builds Strong Brands","description":"\u003ch1\u003eThe Olympic Games Effect\u003c\/h1\u003e\u003ch2\u003eHow Sports Marketing Builds Strong Brands\u003c\/h2\u003e\u003ch3\u003eJohn A. Davis\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Sales \u0026amp; Selling \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eMarketing at the Olympics, the attraction and the rewards\u003c\/b\u003e  \u003cp\u003e Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of \u003ci\u003eThe Olympic Games Effect\u003c\/i\u003e offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular.\u003c\/p\u003e  \u003cp\u003e The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLoaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much\u003c\/li\u003e \u003cli\u003ePacked with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to\u003c\/li\u003e \u003cli\u003eIncludes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e This timely new edition of \u003ci\u003eThe Olympic Games Effect\u003c\/i\u003e shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eJohn A. Davis\u003c\/b\u003e is the author of several acclaimed marketing books: \u003ci\u003eThe Olympic Games Effect\u003c\/i\u003e; \u003ci\u003eCompetitive Success\u003c\/i\u003e; \u003ci\u003eMeasuring Marketing\u003c\/i\u003e; \u003ci\u003eMagic Numbers for Sales Management\u003c\/i\u003e; and \u003ci\u003eMagic Numbers for Consumer Marketing\u003c\/i\u003e. He is a member of the marketing faculty at the Lundquist College of Business, University of Oregon. Previously, he was Dean, Global MBA Program, and Professor of Marketing at SP Jain, with campuses in Singapore, Dubai, and Sydney. In 2010, he was the recipient of the \"Best Professor in Marketing\" honor, awarded by CMO Asia and Asia's Best Business School Awards. Before SP Jain, he was Department Chair and Professor of Marketing at Emerson College, and Professor of Marketing Practice at Singapore Management University, where he received the \"Most Inspiring Teacher\" award and Dean's Teaching Honors. John regularly consults with leading global companies and is a sought-after conference speaker, including: TEDx, YPOs, Global Brand Forum, World Knowledge Forum, American Marketing Association, the Lausanne Sports Management Conference, and Entrepreneur's Organization. He has founded two award-winning companies and has led marketing teams at Nike, Informix, and Transamerica. He received his MBA from Columbia University and his BA from Stanford University.\u003c\/p\u003e \u003cp\u003eJohn and his wife, Barb, have three terrific children, Katie, Chris, and Bridget. They also have two dogs, Milo and Grinner, and two cats, Spike and Zola. Grinner thinks she rules the world, and the other family pets support this delusion.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e20 March 2012\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118171684\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e19.84\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44311369613452,"sku":"9781118171684","price":37.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118171684.jpg?v=1780140445","url":"https:\/\/lateknightbooks.com\/products\/9781118171684","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}